SA国际传媒

In two back-to-back acquisitions, 鈥檚 is clearly showing an appetite for user-friendly startups.

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Within the same 24 hours, Google has acquired Dublin鈥檚 , which helps brick-and-mortar retailers list their products online, and scooped up Seattle鈥檚 , which helps anyone create no-code applications, according to press releases ( and ).

The multinational corporation has (240 companies, per SA国际传媒 data), yet the back-to-back buys, both uniquely focused on user empowerment, caught our attention. So without further ado, let鈥檚 learn about the new additions to Google鈥檚 umbrella and what it means for the corporation.

Pointy

Pointy lets online retailers get physical products in their stories listed online instantly. The idea is that a local mom-and-pop store can get its stock online and be discovered by users looking to buy a specific product.

According to a blog post from Pointy founders and , the startup has been working with Google 鈥渙ver the past several years.鈥� Its goal is to help people discover local stores and products, and with a nod to Google鈥檚 resources and ownership of search, the deal will move it to a larger scale.

In the post, the founders said services will continue as usual and remain focused on local retailers. I can鈥檛 help but pause here and think about the other e-commerce giant in the room, , which flouts speedy shipping for lazy shoppers. Pointy is betting it can convince users to get goods in real life if those same goods have an online presence.

It鈥檚 clear that Google鈥檚 algorithm within search is beyond powerful, so Pointy being in cahoots with the corporation doesn鈥檛 hurt. Second, let鈥檚 say you鈥檙e a local retailer specializing in making T-shirts about plant-based eating, and you鈥檙e also a Pointy customer. If someone Googles your name, they鈥檒l see your direct, cheesy yet cheeseless, products right on the search page. Pointy says fewer clicks is an 鈥渆ffective way to attract more customers.鈥�

Allowing its local retail clients to expand their online presence through automatic Google ads is another big plus. For its paid product, Pointy currently charges a one-time fee of $899.

Google paid $163 million for the company, .

As for Google鈥檚 second buy, it鈥檚 focused onto other Google technologies beyond searching.

AppSheet

With the new deal, AppSheet鈥檚 team, which is a little over 20 people, will join the Google Cloud team. AppSheet customers, , will be able to develop applications using services like Google Sheets, Forms, Analytics and Maps. Customers also can integrate with data sources like , , and .

In a blog post, AppSheet CEO said the company鈥檚 no-code platform, which has been in action for five years, will continue to run its service. He added that in the future, AppSheet will innovate in verticals like financial services, retail and media and entertainment.

鈥淭here are more than a billion people in the world who could use custom mobile apps to be more productive at work,鈥� AppSheet鈥檚 website reads. 鈥淗owever, whether in a large corporation or in a small business, it has proven way too expensive, complicated, and time-consuming to build apps with traditional code-based programming.鈥�

In Closing

Google, like many large-beyond-belief tech companies, has long faced pushback from antitrust fighters. The two buys we learned about today signal how Google has eyes (and an appetite) for the grassroots companies among us, whether it鈥檚 getting local shops online or helping anyone create an app.

Plus, both Pointy and AppSheet claim they will operate as is, just with deeper integrations.

, one analyst touched on how Google鈥檚 acquisition spree is a secret way to get its hands on anything that could one day be a competitor. In order to limit Google鈥檚 influence, 鈥� Matthew Stoller said 鈥渢he best thing to do would be to block Google from being able to buy any companies. 鈥� Suddenly, you have to compete with Google, you can鈥檛 just be bought out by Google.鈥�

I caught up with Stoller today and he said this: 鈥淲hy would Google buy two companies to make sure they operate as is? I mean the bottom line here is antitrust enforcers should be embarrassed.鈥� As for Google buying a company that would make it more competitive e-commerce-wise against Amazon?

鈥淚f Amazon is too powerful in one sector, the right way to address the problem isn鈥檛 to make Google more powerful in that sector, but to take on the source of the problem,鈥� he said. 鈥淭he answer to Godzilla is not to wake Mothra.鈥�

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