SA国际传媒

, an AI-powered customer intelligence platform, has raised $5.2 million in funding, it tells SA国际传媒 News exclusively.

The company described the financing as a 鈥渟eed II鈥� round. It builds upon a $2.75 million 鈥渟eed I鈥� round the company raised in February 2025, bringing its total raised to about $8 million. led its latest financing, which also included participation from and . Existing backers , and also wrote checks into the round.

GetWhys has built and maintains a proprietary 鈥� and growing 鈥� library of in-depth interviews with B2B software buyers. It makes the analysis searchable and usable day to day. Naturally, that dataset only compounds over time. Companies can also connect their own internal intelligence 鈥� such as sales call transcripts 鈥� into its offering.

The Boise, Idaho-based startup then turns that buyer research into 鈥済o-to-market-ready鈥� intelligence that can be used for drafting messaging, content and competitive materials for revenue teams. By using AI, GetWhys says it’s able to automate the most tedious parts of the research process, summarizing hundreds of hours of transcripts or videos.

The interviews give teams 鈥渁ccess to insights that usually do not exist publicly or in their internal docs,鈥� said CEO and co-founder . 鈥淚f a customer hits a gap, they can request net-new research, and we run and add those interviews back into the platform.鈥�

Interestingly, Boutros notes, GetWhys uses humans to gather the information and foundational large language models to do the analysis.

Impressively, the startup鈥檚 customers include the likes of , , , (CDW) and .

鈥楢 new model for a research-based business鈥�

When Boutros teamed up with college friends and former Intel software engineers and to found GetWhys three years ago, he admits that it was 鈥渁 rather different company.鈥�

鈥淲e thought we were building a knowledge base for B2B buyers,鈥� Boutros recalls. But they soon realized there was potential for much more.

While Phan and Honsinger were at Intel, Boutros was working at a small market research consulting firm, an opportunity he was grateful for.

鈥淗ad I worked at a larger firm, I wouldn’t have had such firsthand experience managing customers such as , and , or being taught how to sell,鈥� he told SA国际传媒 News. 鈥淚鈥檇 never have been able to really sink my teeth into what actually happens with research after the presentation.鈥�

Those were the formative years that led the trio to start GetWhys.

And then ChatGPT came out.

鈥淓very person out there seemed to be starting some sort of large language model-based startup, including dozens in market research,鈥� Boutros said. 鈥淎ll of them seem to be building some sort of tooling improvement, and we didn鈥檛 want to do that.鈥�

He added: 鈥淲e thought, fundamentally, if LLMs are good at creating text, there are only two gold mines they鈥檇 ever be able to derive it from 鈥� the text on the internet or within a company鈥檚 proprietary data from sales calls.鈥�

Boutros and Honsinger had just spent eight years doing 鈥渕any millions of dollars worth of qualitative market research鈥� where they would interview people to discover information that was previously undocumented, analyze it and report back to customers.

鈥淲e realized that we could build a research-based business with a new business model,鈥� he said. 鈥淚nstead of collecting the same information time and time again for each customer, we could collect it once, and people could build off of that.鈥�

鈥業n the trenches of B2B market research鈥�

While GetWhys declined to reveal revenue figures, Boutros told SA国际传媒 News that the startup grew revenue more than 10x last year, and has 鈥渄ozens鈥� of customers. Its customers pay a flat annual platform fee upfront, and get unlimited access to its products and the dataset it鈥檚 built on.

鈥淥ne of the things we need to figure out this year is how to provide an offering for smaller organizations, since most of our customers tend to be large enterprises,鈥� he said.

, principal at Epic Ventures, said he was drawn to invest in GetWhys in part because its founders 鈥渟pent a decade in the trenches of B2B market research.鈥�

鈥淭hey understood that the bottleneck wasn’t the lack of data, but the speed and cost of turning that data into action,鈥� he wrote via email. 鈥淲hen we saw them scale ARR 10x in nine months while displacing high-priced alternatives like and , it was clear they had captured lightning in a bottle. They aren’t just building a tool; they’re building a new operating system for GTM teams.鈥�

, a partner at Next Frontier Capital, said her firm doubled down on GetWhys because the startup is demonstrating 鈥渁 rare combination of speed, capital efficiency, and product depth early in its lifecycle.鈥�

She added via email: 鈥淲hat sets GetWhys apart is its proprietary, continuously compounding dataset of verified buyer insights, combined with workflows that turn those insights directly into GTM outputs. Most AI tools rely on generic or public data 鈥� GetWhys is grounded in real customer conversations, which leads to more accurate and actionable outputs.鈥�

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