SA国际传媒

Startup has landed $80 million in a new round of funding, the company announced Wednesday.

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Contentful, which offers a headless content management system, has a valuation nearing $1 billion and saw its revenue roughly double every year for the past four years. The company helps organizations deliver content across channels more quickly than traditional content management systems.

Traditional content management systems are fairly siloed, according to Contentful鈥檚 new Chief Marketing Officer Bridget Perry. These systems were designed to bring content just to the web, not all the channels where people now see content–mobile devices, smart watches, etc. Contentful wants to drive the shift to the platform model, which helps companies integrate other tools and deliver content across channels and devices more quickly.

鈥淚n this moment of all the COVID crisis around the world, what鈥檚 become clear is that the digital experience for each brand isn鈥檛 the complementary experience, it鈥檚 the first experience,鈥� CEO Steve Sloan said in an interview with SA国际传媒 News.

That makes sense. As people social distance and stay home, the most effective way for brands to reach customers is through digital channels.

The new funding will be used to help the company, which has hubs in Berlin and San Francisco, expand into new parts of the world, Sloan said. Although the company has customers around the world, it doesn鈥檛 have employees focused on areas like Latin America, Southeast Asia, or Japan. The funding will also be used to invest in product development, he said.

led the Series E round, with participation from investors including and . The company, which has raised $158 million so far, last raised $33.5 million in a round led by Sapphire Ventures in December 2018. The startup counts , and among its customers.

Disclosure: Salesforce Ventures, an investor in Contentful, is also an investor in SA国际传媒, the parent company of SA国际传媒 News. SA国际传媒鈥檚 investors are listed as part of its . For more about SA国际传媒 News鈥� editorial policies on disclosure, see the News team鈥檚 About page.

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