SA国际传媒

Sales automation startup has raised $100 million in a Series C round of funding that more than doubles the company鈥檚 valuation to $3.1 billion, the company told SA国际传媒 News on Tuesday.

鈥檚 independent growth fund, , led the round. Existing backers , , , and , as well as new investor , also participated.

Notably, the financing comes just six months after New York-based Clay announced it had secured $40 million at a $1.25 billion valuation in led by Meritech Capital.

In May, Clay completed led by Sequoia at a $1.5 billion valuation. The latest infusion brings Clay鈥檚 total raised to $204 million since its 2017 inception. The company told SA国际传媒 News that it 鈥渉asn鈥檛 touched鈥� the last round it raised.

Clay鈥檚 platform aims to 鈥渢ransform鈥� traditional sales and marketing operations, building automated workflows that it says can research thousands of prospects, personalize outreach at scale, and identify revenue opportunities 鈥渢hat would be impossible to find manually.鈥�

It integrates with more than 150 data sources, and its AI agents can perform research tasks such as monitoring competitor mentions to trigger personalized campaigns, or analyzing satellite imagery to count warehouse parking spots as a predictor of customer fit.

The company also claims to have developed something it calls a 鈥�.鈥�

鈥淕TM engineering represents the first true AI-native profession, and we believe that it will be tech鈥檚 next big job category,” said , CEO and co-founder of Clay, in a written statement. Amin originally founded Clay and was joined by co-founder in 2021.

Anand told SA国际传媒 News via email that Clay first coined the role of GTM engineering in 2023.

鈥淕TM engineers combine growth acumen with AI and automation to build revenue engines. We call it 鈥榚ngineering鈥� because they work within certain parameters to build scaled systems 鈥� but instead of coding software, they’re coding revenue,鈥� he said.

Clay raised another round to fuel the growth of GTM engineering and make 鈥渕ajor鈥� product upgrades, including autonomous agents for research and messaging, the ability to use first-party data, and better signals, according to Anand.

While Clay did not disclose hard revenue figures, it notes that its revenue is 鈥渙n track to more than triple this year.鈥� The company鈥檚 10,000-plus customers include , , , , and .

For its part, CapitalG said in that over the past 18 months, it spoke with more than 100 sales and marketing leaders, studied past approaches to the sales and marketing stack, and projected how AI would change go-to-market. Its goal was to develop its perspective on the next era of go-to-market technology.

鈥淯ltimately that work culminated in our deep conviction that Clay will become the de facto go-to-market platform for the AI era,鈥� wrote 鈥� who previously served as CMO of 鈥� and CapitalG investor .

鈥淔or decades GTM teams have had to deal with a suite of point solutions that chip away at pain points but in aggregate created a Frankenstein’s monster of disconnected tools,鈥� they added. 鈥淔or the first time, Clay gives revenue teams a single platform from which they can launch any campaign, limited only by their imaginations.鈥�

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Photo courtesy of Ava Pellor via Clay.