SA国际传媒

San Francisco-based marketing tech startup raised $60 million in its Series D round, bringing its total funding to more than .

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The new money comes less than a year after Iterable鈥檚 last funding round–the company raised $50 million for its Series C in March. But Iterable CEO said in an interview with SA国际传媒 News that even though the company didn鈥檛 need the money, it鈥檚 better positioned now going into next year.

鈥淭he conditions are good for fundraising,鈥� Zhu said. 鈥淭he general advice is to raise money when you don鈥檛 need it, so that鈥檚 the strategy we took and we鈥檙e now in a much stronger position and we can focus on growing without having to worry about what happens next year with markets, the election, things like that.鈥�

led the Series D round, with participation from , , and .

With the new funding, the company will be focusing on getting more mainstream brands using Iterable, Zhu said. Iterable already counts plenty of startups like , and as customers, but it wants to expand its roster of Fortune 1000 companies.

鈥淭he companies that need us the most are the ones who have been around for decades and don鈥檛 have anything close to this kind of technology,鈥� Zhu said.

Iterable, which was founded in 2013, will be investing more in its core customer relationship management platform, expanding its artificial intelligence capabilities, and grow the Iterable ecosystem. It also plans to invest more in technology around data privacy and data governance on its core channels, Zhu said.

This past year, Iterable opened offices in Denver and London, and the company plans to grow those offices by hiring more engineers, customer support and sales staff, Zhu said.

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