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Morning Report: Some investors are betting that there is a big future in mid-size consumer packaged goods companies.

We don’t cover consumer packaged goods (CPG) startups much, mostly because they fall outside of our normal wheelhouse of venture-fueled, tech-centered startups. But today something happened that we should note, regardless of our usual biases.

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, a San Francisco company that helps consumer goods companies sell equity to individual, accredited investors, has raised more money to invest itself.

The firm has historically invested in CPG companies through a small, $22 million fund announced in 2015. CircleUp’s new fund is a far larger $125 million, and it will supplement the firm’s other financial activities, including loaning companies on its platform money.

Axios that CircleUp will invest in CPG startups that have more than $1 million, but less than $10 million in revenue, and that the company “is looking to invest a few million dollars into companies that could sell for $100 million to $500 million.”

CircleUp is a company that I first wrote about  when it launched its platform. Back then it was more potential and promise than earned market placement. That half a decade later it raised an eighth of a billion dollars to invest in firms that it has long argued, at least implicitly, were worth paying attention to, must feel like vindication.

The company itself has raised $53 million to fund its own operations, most recently picking up $30 million in late 2015. Here are 54 of its , in case you need something to scroll through while you caffeinate.

From the :

Remitly raising up to $115M

• , a mobile service for sending money overseas, is raising up to $115 million in a Series D funding round led by Naspers-owned payments service . Seattle-based Remitly previously raised about $100 million in venture funding.

ICOs surge as seed falters

• As seed-stage capital in the United States slips, ICOs are forging ahead. Amateur investors are piling into new funding mechanisms for nascent projects, SA¹ú¼Ê´«Ã½ News reports, leading to some purported VC panic over the coin offering boom.

Wonder Workshop raises $41M

• , a developer of robots that help kids learn coding concepts, raised $41 million in a Series C funding round that included Tencent, SoftBank Korea, TAL Education Group, MindWorks Ventures, Madrona Venture Group and VTRON Group.

CircleUp launching $125M consumer fund

• CircleUp, which operates an investment marketplace focused on early-stage consumer brands, has raised a $125 million fund called CircleUp Growth Partners. The San Francisco firm will use the funds to invest in consumer brands, via a machine-learning platform it developed called Helio, PEHub .