SA国际传媒

Customer data management startup has bought customer analytics company .

The acquisition makes Custora鈥檚 New York office the east coast headquarters for Amperity, which is based in Seattle, and brings the company鈥檚 total headcount to 175 employees.

鈥淭his is a massive bet for us and we think it鈥檚 a bet absolutely worth making and one we鈥檙e really excited about because of both the product and the customers and the technology but mostly because of the team,鈥� Amperity CEO Kabir Shahani said in an interview with SA国际传媒 News.

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Amperity uses artificial intelligence to give businesses a 鈥淐ustomer 360鈥�– a full view of what a customer is buying, what they want, and how to reach them. Custora, on the other hand, works in customer analytics for retail businesses.

Custora and Amperity鈥檚 teams first crossed paths when working with Austin-based jewelry company about a year and a half ago.

鈥淚mmediately the first time we worked together we weren鈥檛 thinking anything about acquisition but we were like okay, this is the best in class,鈥� Custora CEO said of Amperity鈥檚 technology.

Custora raised in total funding, according to SA国际传媒. Its most recent round was its $13.8 million, which was led by, in September 2018.

Amperity has in total funding, according to SA国际传媒, and its investors include and .

Custora marks Amperity鈥檚 first acquisition since it was founded in 2016. Shahani declined to disclose how much Custora was acquired for, and said it was too early to say if there will be more acquisitions in the future.

Custora focuses on retail, while Amperity works across verticals like finance and travel. The acquisition will let Amperity bring Custora鈥檚 value to other industries, Shahani said.

The services of the two companies are complementary, and together they can better serve customers, Pierson said.

鈥淲e really think that combined we have a chance to win this market,鈥� Pierson said.

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