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Morning Report:聽Not content to own everything else, Amazon explores entering the concert ticketing space.聽

Rumor has it that Amazon is event ticket sales鈥攁nother activity that the all-seeing eye of Bezos will happily take over for you.

At first glance, the move makes sense as could potentially boost Prime membership. But how exactly will Amazon position itself in the ticketing market?

On one hand, Amazon has an interesting market opening: Consumers are actively options aside from , which has been called out for its and .

On the other hand, seems unrealistic, even for Amazon. The multibillion-dollar ticket giant enjoys domestically for a reason. Instead of charging venues to sell on its platform, Ticketmaster their venue operators with a portion of the high fees imposed on ticket buyers. Thus, rather than taking on Ticketmaster, teaming up with it to may be a wiser route for Amazon to take.

There is still before Amazon makes its debut into the ticketing space, but what we do know is that the retail giant鈥檚 greatest value resides in its customer base. The success of its partnerships with ticketing companies may even depend on its .

While ticket-selling is now on the horizon, it鈥檚 only one of Amazon鈥檚 new endeavors amongst Fresh, Restaurants, and Music.

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