SA国际传媒

Years from now, in whatever books about this current period of private market largesse get written, December 6, 2018 will figure as an important date. It鈥檚 the day two ride-hailing rivals鈥� and 鈥攆iled paperwork with the Securities and Exchange Commission to initiate the process of going public.

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This will come as great news for both companies鈥� investors who have fueled the astronomical growth supporting lofty valuations.

The Size And Sources Of Uber And Lyft鈥檚 Funding

Both companies have raised vast sums, and not for nothing. Bankers suggest that Uber could be worth . IPO valuation may seem paltry by comparison, even the lower half of the range would still make it one of the highest-valued tech companies to go public in recent years.

The chart below shows the breakdown of each company鈥檚 known funding to date.

Let鈥檚 unpack this a bit.

Uber

Between a few rounds of debt, a spritz of private equity, and a whole lot of VC (and corporate VC) money, Uber has raised over . Its backers include Silicon Valley stalwarts like , , and , as well as corporations ranging from 1 to ostensible competitors like 2 and 3. Uber鈥檚 cash needs have been so large that big sovereign wealth funds and invested directly in its offerings.

As it happens, those two government-backed funds are also among the principal limited partners of SoftBank鈥檚 nearly $100 billion . By leading several primary and secondary market transactions, the Vision Fund , holding at least fifteen percent of the company. In other words, Saudi and Qatari investors get (at least) two slices of a company that could be valued at over $100 billion when it finally goes public.

Lyft

, Lyft鈥檚 mountain of investor cash is impressive by any standard, except when it鈥檚 made a molehill by Uber鈥檚 own.

This being said, the company counts many high-profile backers in . Firms like , , and have all invested in Lyft. Mayfield led round and followed on .4 The company also received some direct investment from a government-managed fund, the .

And with Lyft there鈥檚 more corporate overlap. Lyft also received investment from an Alphabet-backed investor, CapitalG, which led . Presumably as part of its globally-scoped corporate investment strategy, Didi Chuxing invested in and rounds.

Fierce Competition Drives Funding Strategy Sameness

Both companies got their start at around the same time. Uber was founded in March 2009 and raised . Zimride, the company that would eventually become Lyft, was officially founded in May 2007 and raised . 5 Obviously, both companies would go on to raise much, much more.

In the chart below, we plot a running total of each company鈥檚 total capital raised (including equity and debt offerings) over time. Note that due to a combination of a linearly-scaled Y-axis and the truly huge sums involved, the relatively small sums of money raised prior to 2013 don鈥檛 show up on the chart. The important thing to take away here is the scale of Uber鈥檚 capital raise, relative to Lyft鈥檚.

Competition pushed both companies to unveil new service models at around the same time too. The first iteration of the Lyft service we鈥檙e used to today launched in May 2012.6 Uber, which started as a black car and limo service, rolled out its Uber X platform in July 2012, opening up lower-cost rides in more basic car models like the Toyota Prius.

Organizational research by DiMaggio & Powell () 7 suggest that a highly competitive market will produce organizations with similar structures and strategies. Though these competing companies may achieve varying levels of success, they will respond in similar ways to changing market conditions. We can see a version of this behavior in a log-scaled chart (where the Y-axis is based on powers of ten), which shows how Lyft and Uber ramped up their fundraising efforts at the same time (if not at the same scale).

Uber and Lyft had to raise more money, effectively in lock-step, in order to keep up with one another, or at least not totally cede ground.

Because of competition, both companies have converged on remarkably similar service models. They both offer high-end vehicles and pooled and solo rides in more everyday cars. In part to keep up with competing forms of transportation like bikes and scooters, Uber and Lyft rolled out last-mile transportation options of their own. And, finally, considering that paying drivers is one of the biggest expenses for Uber and Lyft, both companies have their own (fabulously expensive) research labs and automaker partnerships (, ), all in the interest of developing autonomous vehicles.

In other words, these companies are more similar than they are different.

The End Of The Beginning

Despite public market choppiness over the past few days, the march to Wall Street continues. Today, as the lead underwriter for its IPO. For its part, Lyft picked JP Morgan Chase & Co as its main underwriter , according to the Wall Street Journal at the time. In other words, like being the first to a decentralized marketplace model, where individuals drive their own cars, based on the timing of those decisions it looks like Lyft is just a couple months ahead of the giant that continues to overshadow it.

Think of these filings less as an end to the story and more like the end of the beginning. It鈥檚 been roughly a decade since both of these companies got their start, a decade of bitter rivalry and ruthless ( ) growth tactics. Once the companies go public, though, those battles will be fought in public, with ticker tape tracking what transpires.

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