, a startup that makes an AI-powered toilet camera to track gut health and hydration, has raised $10 million in a Series A round led by , it told SA国际传媒 News exclusively.
, , , , , , and several other investors also participated in the financing. The round brings Throne鈥檚 total funding to nearly $18 million since its 2023 inception.
The startup was founded in 2023 by CEO , who previously worked for nearly a decade in software product management at various companies, and former co-founder and CTO , for whom the company鈥檚 mission is also a bit of a personal one as he has ulcerative colitis.听
鈥淲e started Throne because we believe it鈥檚 inevitable that people will one day measure their health from their waste,鈥 Hickle told SA国际传媒 News.
![Throne co-founder and CEO Scott Hickle. [courtesy photo]](/wp-content/uploads/Hickle-Portrait-Holding-Throne.JPG-200x300.jpg)
Connecting the dots
Earlier this month, Throne introduced a beta version of its Gut Health AI coach, which lets users ask questions about their data and receive personalized feedback.听
The tool uses LLMs to interview users after episodes of bad gut health to understand what the relevant factors underlying each episode might have been.听
鈥淚t’s a conversational AI experience very similar to speaking with a dietitian or nutritionist who might ask you about stress or changes in your diet or sleep,鈥 Hickle said.听
![Throne makes an AI-powered toilet camera to track gut health and hydration. [courtesy photo]](/wp-content/uploads/image-6-300x300.png)
“The coach connects the dots between someone’s diet, their lifestyle, and what’s actually happening in their gut, turning daily readings into insights they can use,鈥 Hickle said. 鈥淭his is where we think the long-term value lives, and it’s a meaningful differentiator.鈥
Capodilupo, who serves as Throne鈥檚 chief product officer, believes that longitudinal data 鈥渋s the whole game.鈥
![Throne co-founder John Capodilupo was previously a Whoop co-founder. [courtesy photo]](/wp-content/uploads/image-7-270x300.png)
Throne sells directly to consumers but is also exploring sales through clinicians, particularly functional-medicine practitioners. A third potential business line involves academic and pharmaceutical research. Studies of digestive health often depend on patients accurately describing and recording their own bathroom habits; Throne argues that its passive system could provide researchers with more consistent, objective data.
The device enters a market that includes , which recently introduced its Dekoda toilet-mounted health tracker. Hickle pointed to usability, battery performance and software as key differentiators between the two offerings.听
A 鈥榮moke detector for colon cancer鈥
Throne鈥檚 longer-term goal, according to Hickle, is to build an at-home system capable of identifying changes that could serve as early warning signs of colorectal cancer, as well as bladder and kidney cancers, kind of like a 鈥渟moke detector for colon cancer.鈥
That capability remains under development and is not a feature of the product now being sold.
For now, the technology behind Throne is showing clinical promise. The company was recently accepted to present its first academic abstract demonstrating that its visual AI assesses stool form with accuracy on par with board-certified gastroenterologists.
Validation studies with researchers at , and the are also underway, according to the company.
Throne has recently added several executives and medical advisers, including gastroenterologists and colorectal-cancer experts Dr. Fola May and Dr. Aasma Shaukat, as it works to establish credibility in both consumer technology and gastrointestinal health.听
The next frontier in health monitoring
Will Ventures managing partner said the opportunity reflects the broader adoption of passive health tracking pioneered by companies such as Whoop and . He views passive digestive monitoring as the logical successor to wrist-worn wearables.
鈥淩oughly 80% of consumers now adopt at least one gut-health targeting behavior, yet there is no existing medium for the continuous tracking of gut health markers,鈥 Gardner wrote via email.听
鈥淭here is an immediate opportunity to build a premier gut health brand, and to make a real impact on public health along the way.鈥
Gardner also believes that the software-hardware integration gives Throne an edge in an emerging category.听
鈥淭hrone鈥檚 product is entirely non-invasive and relevant for everyone from GI patients to biohackers to general wellness seekers,鈥 he said. 鈥淟ongitudinal health data related to daily bathroom visits will be incredibly powerful, and it will be deeply enhanced by AI.鈥
Looking ahead, Throne plans to use the Series A capital to scale consumer education, expand clinical channels and advance core R&D.
鈥淲e’re creating a new category, so we’re investing heavily in educational content to help people understand why this matters,鈥 Hickle said.
Though the company declined to disclose specific valuation or growth figures, Hickle expressed confidence in Throne’s market trajectory.
鈥淲e’re not sharing hard numbers at this stage, in part because this is a David-and-Goliath situation with a competitor like Kohler,鈥 he said. 鈥淲hat I can say is that we’re following a trajectory similar to the wearable pioneers who came before us, like Whoop and Oura, giants on whose shoulders we stand.鈥
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